About - Simply

Simply is a mobile news app.

Mobile devices are no newspapers. Mobile devices are no small PCs or notebooks. Mobile devices are different and are used differently. Thus, a mobile news app requires a new philosophy and a new design.

Simply makes no compromises. Simplicity is above everything else. Design is a means to achieve simplicity. News have to be relevant, current and readable. Everything else doesn't matter. What doesn't matter has no room on a small mobile screen.

Simply works with a lot of technology. The challenge is to not confront the user with all this technology. Simply is connected with a powerful Cloud system. This system reads hundred thousands of news articles each month, soon even millions. News gets classified, analyzed, compared, rated, abstracted and processed in other ways. For each article, an automatic summary gets generated. This is harder to do than it might sound. Especially if there are millions of articles. Simply deals with all these challenges for one goal: Simplicity and relevance for users.

Simply is a platform that connects content and users. Simply does this in new ways and does it well. Thus, there is an increasing number of partnerships between Simply and publishers. Publishers take care of interesting content. Simply ensures that this content can be conveniently consumed. Simply complements the apps from publishers with a new concept that is cross publisher and 100% user-oriented. No compromise - just Simply!