Publisher - Simply

Many content providers offer free RSS feeds for their users. With the RSS Variant, Simply uses such RSS feeds and works basically as RSS reader. For full articles, Simply links to the site of the publisher.

In the Partner Variant, Simply uses the complete article and optimizes everything for the user. Precondition is an agreement between content owner and Simply, clarifying also the financial terms. Have a look at the following pages.
Simply displays the text from the RSS feed. The content owner can decide how many characters are shown. By default, the whole RSS text gets used and shortened, if too long.

Simply automatically creates meaningful summaries of the article, matching it to the size of the screen. An iPhone5 displays a longer summary than an iPhone4.
Simply takes an image from the RSS feed. Most RSS images are low quality. If Simply finds a similar article with higher image quality, the better one gets preference. Articles without images are never shown.

Simply automatically identifies a high quality image from the article. Such images increase reader interest in articles.
If the user wishes to read the complete article, Simply links to the respective page of the content owner. This often means waiting time and bad readability on mobile devices.

In the Partner Variant, Simply pre-loads the whole article. This it can be displayed immediately. Simply optimizes the article for best readability, including paging animations and page numbers.
With the RSS Variant, the page oft he content owner gets linked to. The article can only be loaded if the user enjoys an active Internet connection.

With the Partner Variant, Simply pre-loads articles. Thus it can offer hundres of articles pages even in offline mode. As soon as the user is online again, Simply re-freshes all content.
With the RSS Variant, the article of the content owner gets displayed natively. Often this includes advertising. However, rarely in a form that does not confuse or even annoy readers.

With the Partner Variant, Simply includes full-page ads between article pages. This matches with the reader experience of magazines with high quality ads, in line with the current theme of the content. Content owners generate revenues withour annoying their readers.
Simply lets users customize all categories to match their interest.

With the Partner Variant, a content owner may offer an own dedicated channel in Simply. There, limited content can be offered as trial content, advertising can be activated, and subscriptions can be offered; all at the choice of the partner.
If you are a publisher and want to learn more about how to work with Simply,
please contact us via partner@pylba.com